Consumer and market intelligence complements your clinical data. It provides a 360 view of the potential success of your product in the market, not just from a effectiveness perspective but from a market approach.
Define your buyer personas
Align your company values with your target audience
Dive into the consumer's emotions and biometric responses
Find the best market strategy for your offering
Study the expected vs perceived quality and its implications to satisfaction and loyalty
Looking for a research partner to conduct your clinical study? Our expert team is here to help. Get in touch today!
As part of your clinical research program, we can conduct multiple consumer analysis depending on your goals. Capturing and including behavioural data in your study can help understand some major variables such as the effectiveness of the treatment, patient compliance and predict the future success of your product in the market before the product development process finishes.
Our team has put together these clinical trial case studies in multiple topics to help you understand how we have assisted other sponsors in the past to tailor their clinical research programs.
Learn more about our company through our latest news. Articles have been worked on by members of our team. For media inquiries, please reach out to: marketing@atlantiatrials.com
Many of our clinical studies conducted are translated to published research papers in some of the top nutrition journals. You can discover our latest published work under this section.